ATLANTIC CITY (July 22, 2013) – The Pier Shops at Caesars is announcing additional store openings this summer. From beauty bars to burger bars, and everything sweet and stylish in between, the mall is continuing its drive to attract a diverse group of retailers making it a shopping experience for all ages and all budgets. Harry Geety, General Manager of The Pier Shops at Caesars, reinforced the affordability factor stating that more and more mid-level retailers are coming in to join the higher end luxury stores to attract a wide array of consumers. From family favorite brands such as Auntie Anne’s to new ventures like Empire Burger Bar, these new outlets are sure to capture consumer’s appetites.
"The Pier Shops at Caesars is one of the premier shopping and tourist destinations on the East Coast. The retail space is varied to attract all levels of shoppers and dining guests and benefits from the breathtaking Atlantic Ocean views, the easy entry from the Boardwalk and the highly successful amenities of Caesars Atlantic City Hotel & Casino," said Geety. "This exciting shopping, dining and entertainment venue will continue to be a driving force in Atlantic City’s ongoing transformation to attract new visitors to the resort."
Included in the new retailers remain brands that are highly recognizable along with local and regional up and coming businesses.
BLO/OUT EXPRESS Blow Dry Bar
A new and exciting concept in the beauty industry is hair blow dry bars. BLO/OUT EXPRESS Blow Dry Bar introduces the newest concept in heat-sculpted styles. BLO/OUT offers a blow dry and hot style in a beautiful, chic, inviting atmosphere. From straight sleek to thick sexy waves, BLO/OUT EXPRESS offers numerous styles, including up-do’s and glamorous braids. Their signature BLO/OUTs can be had for $35, making it an affordable luxury, and leaving women with no excuse for a bad hair day. The Blow Dry Bar offers the BLO/OUT service in the convenience of your hotel room, your event venue or at their beautiful location on the second floor, neighboring Louis Vuitton and Tiffany & Company. Before heading out to dinner, the casino or the club, make sure to check out BLO/OUT EXPRESS first to get yourself BLO/N!
Empire Burger of Atlantic City
Formerly Phillips Seafood Express window on the boardwalk has transformed into Empire Burger of Atlantic City, launching their grand opening this past July 4th weekend. Empire Burger brings the juiciest, gourmet burgers to Atlantic City’s boardwalk. Their premium USDA choice beef and 18 tasty toppings allow you to build your own legendary burger just the way you like it. Menu includes chicken, all-beef dogs, seafood favorites, smoothies and more. Empire Burger offers the best variety in delicious boardwalk bites.
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